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| FEATURED PAPERS & RESOURCES |
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| The Global Email Deliverability Benchmark Report, 2H 2009 from Return Path |
 Return Path's recent research study found that 20% of email is not being delivered to the inbox despite reporting metrics that state the opposite. If 20% of your email goes undelivered, how much revenue are you losing? After looking at 131 ISPs in United States, Canada, United Kingdom, France, Germany and APAC territories, one thing is clear - Deliverability and rendering failures are an ongoing challenge for marketers. |
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| Live Help: The Power of Click to Call and Click to Chat |
 This paper explores the role that voice and chat play in an effective live help offering, and examines how the two technologies - when deployed in an integrated fashion - offer the most revenue and loyalty benefits for companies that are serious about maximizing the return on their online channel investments. |
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| ROI of Common Short Code and SMS Mobile Marketing |
 Mobile has hit the mainstream in the U.S. At the end of 2008, the number of mobile subscribers had grown to 270 million, reaching 87% of U.S. households. The availability of unlimited data and text messaging plans has pushed consumer mobile usage beyond voice to text messaging and Internet access. |
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| Cooperative Marketing Best Practices 2008 |
 This White Paper, sponsored by Pitney Bowes Marketing Solutions, a leading provider of web-based co-op marketing tools, examines the trends and challenges faced by companies looking to achieve more business growth from their trade marketing efforts. |
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SPECIAL REPORT |
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Lead Management Heroes: How Acteva and IDology Achieved Significant Results with Marketo
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In this free marketing Webcast, learn how two very different companies used lead management technology to significantly increase conversion rates—by as much as 500 percent! Discover: key criteria for selecting a lead management solution... how to get up and running quickly, while avoiding needless costs... how to achieve the marketing results you want—and make it easy to access those numbers anytime. Find out what lead management can do for your company. View this free Webcast now. |
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