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| MARKETING TOPICS |
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| FEATURED PAPERS & RESOURCES |
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| Online Brand Protection: A Step-by-Step Guide to Creating a Proactive Strategy |
 Learn the four steps that comprise the ideal online brand protection strategy consisting of both technological and organizational programs.
As the Web continues to become a more dynamic and vital part of every corporation, today's enterprises need to become more proactive at anticipating exploits and abuses that can tarnish their reputation and negatively impact their business operations by consolidating their Internet domain names and putting in place a series of protective measures. |
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| Evolving from multi-channel to true cross-channel direct marketing - a Neolane white paper |
 Multi-channel or cross-channel marketing: which is better? The differences seem subtle on the surface, but the results are vastly different. Neolane's new white paper, titled, "Multi-channel Marketing Hits the Wall," describes the perils of over-reliance on simplistic multi-channel campaigns, explains how to build the foundation for true cross-channel marketing, and includes real-world examples of organizations that made the transition. |
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SPECIAL REPORT |
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10 Tips for Webinar Invitations
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Discover how to get maximum response from your next e-mail Webinar invitation. Learn how to make your event stand out from the crowd, and how to avoid the common mistakes that doom most Webinars to mediocrity. |
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