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Results 1 - 15 of 15 matches |
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7 Steps Brands Should Take When Planning Their Interactive Marketing Efforts |
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It has been projected that interactive marketing spending will hit the $61 billion mark by 2012. With this much competition, a brand needs to make sure the dollars it invests in interactive marketing are well spent or risk being lost in the growing ad clutter. To help ensure its ad money won’t be wasted, a brand needs a blueprint to follow in order to guide it to interactive marketing success.
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Why Interactive Support Is Essential For Travel eBusiness |
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Written by: Forrester Research and Sponsored by: Art Technology Group, Inc. In 2008, contextual, task-related help means more than a toll-free number on a booking page or a FAQ section on your Web site. It means being more relevant and personal and helping travelers in the channel they prefer immediately so they aren't driven to other channels - or worse, a competitor's site.
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Waymedia Proximity Marketing: Your Targetted Message At The Precise Time and Place |
| By : Waymedia |
Published Date: Oct 22, 2008 |
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Millions of handsets are sold around the world daily. Handsets are by far the preferred platform of communication there is. People spend more time using their mobile phones than any other device or gadget, and they pay special attention to everything stored in those handsets. In a few words: If brands want to have a presence in their consumers’ environment, and if they want their message to be heard and seen, then they imperatively need to put some value content on users mobile phones. Mobile marketing is typically understood as SMS Marketing, which is managed from a distant point and it impacts the user at random times.
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A Marketing Operations Maturity Model |
| By : Aprimo |
Published Date: Sep 09, 2008 |
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Marketing operations is in the midst of a major revolution. While the tools of marketing have changed dramatically over the past 25 years, the operational systems and processes have remained relatively stagnant. Most organizations use desktop productivity tools and e-mail to plan, deliver and ultimately execute their marketing activities.
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eMetrics Industry Insights Report Spring 2008 |
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Starting in 2002, the first few years of the eMetrics Marketing Optimization Summit were formative for an those interested in measuring the ROI of online marketing. Technologies were revealed, processes suggested, partnerships formed and an industry found its voice.
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MRM Goes Mainstream |
| By : Aprimo |
Published Date: Apr 24, 2008 |
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As MRM becomes a mainstream tool of marketers, it is helpful to understand the technology underpinnings and the various types of business processes that are related to marketing.
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MRM For Excellence in Marketing Process Improvement |
| By : Aprimo |
Published Date: Mar 11, 2008 |
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Financial Company Marketing maintains all key functions of marketing in-house to include: marketing strategy, creative services, direct mail, lead management, eCommerce, emerging markets, database, reporting analytics, strategic partnerships & cross-sell, and print vendor management.
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Closing the Marketing Credibility Gap |
| By : Aprimo |
Published Date: Feb 01, 2008 |
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Creativity. It’s what sets marketing apart from all of the other functional groups within the enterprise. While other professions rely on spreadsheets and repeatable procedures to get work done, marketing can leverage that one additional dimension to make a big impact.
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Aprimo Steals the Show; Improves Future Spend Decisions |
| By : Aprimo |
Published Date: Jan 21, 2008 |
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Evaluating and managing the media buying processes for advertisements Warner Bros. purchases from its six sister companies can be time consuming and complicated. Generating reports for media purchased by each of Time Warner’s 2,500 media suppliers and comparing Warner Bros.’ spend decisions with competitors creates the need for internal resources dedicated specifically to focus on it – taking time away from other activities.
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More than a Financial Requirement |
| By : Aprimo |
Published Date: Jul 27, 2007 |
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Aprimo manages the financial aspects of your marketing process and captures information about each marketing project, which facilitates Sarbanes-Oxley compliance. It puts into place detailed procedures to manage access rights, to create and document business rules that apply to marketing projects and to ensure appropriate review and approval.
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Staying Ahead of the Changing Media Landscape |
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Rapid media changes make it challenging for PR professionals to keep up. Discover methods to navigate through today’s media landscape, while you stay ahead of the changes. Uncover techniques for building strong media relationships using the latest technology, to achieve PR success.
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Results 1 - 15 of 15 matches |
Sort Results By : Published Date | Title | Company name |
