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Results 1 - 25 of 46 matches |
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Aberdeen Group: Cross-Channel Campaign Management |
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Today, many organizations struggle to optimize online and offline marketing campaigns across an ever growing number of new marketing channels. CMOs are increasingly accountable for demonstrating Return on Marketing Investments (ROMI) across channels and initiatives. Despite an abundance of campaign management technologies (enterprise marketing management, lead management, CRM, marketing automation, email marketing and a variety of point solutions) marketing departments still struggle with campaign performance, campaign workflow, and campaign management; particularly across multiple marketing channels.
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Top SEO Requirements for E-commerce Sites: Ensuring that Your Products will be Found Online |
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Use the guidelines outlined in this white paper to help you make the right choice of an e-commerce system or improve your existing one. Selecting the most SEO-friendly software is the one of the most important decision an online shop will make. Having the right shop system to sell your products on the web can mean the difference between being virtually invisible and being able to throw your online doors open wide to your potential buyers.
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Why Lead Generation Fails |
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Why Lead Generation Fails reveals the common six mistakes that cause problems in lead generation marketing and how to turn efforts into powerful customer acquisition channels.
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Connect with New Customers over the Phone |
| By : Marchex |
Published Date: Dec 08, 2009 |
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Did you know that, on average, calls convert at 10 times the rate of clicks to a website? Discover how businesses are using pay-for-call advertising to increase qualified customer inquiries via the telephone and track the most effective distribution sources. This article will help you determine whether your business may benefit from this performance-based advertising model and pay only when the phone rings.
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In-House or Outsourced: The modern SEM debate |
| By : ComCorp |
Published Date: Oct 08, 2009 |
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In earlier years, most companies didn't know the first thing about search engine marketing, and as a result, almost all of them outsourced their Internet marketing campaigns to dedicated firms. However, as search engine marketing has grown in prominence in the business community -- and more information about search engine marketing has become available online -- more people have become knowledgeable about the basic SEM principles and strategies, and more companies are attempting to run their own Internet marketing campaigns in-house.
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Building B2B Brands with Search Marketing |
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Not long ago, search marketing and branding were viewed as two entirely different aspects of the marketing mix. Like oil and water, they didn't mix. In reality, brand building and search marketing are inextricably linked and actually tend to drive better overall marketing ROI when working together. Get the 5 simple but effective tips to build B2B brands with search marketing.
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5 Essential Factors Business Owners Must Understand Before Choosing a Payment Processing Provider |
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Accepting credit cards at your business, whether online or at your physical location, can be a challenging task. The Credit Card Processing Industry is highly fragmented, with many companies offering conflicting or a confusing range of services. This fact filled paper will provide you with a framework to make an informed decision for your payment system including; Equipment Costs, Rates, Types of Processing and Terms of the Agreement.
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Economics of Search Marketing: The Challenges of a Scalable Local Online Advertising Model |
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Locally placed search advertising in the U.S. is projected to grow 30 percent over the next five years, from $4.1 billion in 2008 to $5.3 billion in 2013. According to new research by Borrell Associates, this growth will be led primarily by advertising service providers that adopt scalable technology infrastructure and recalibrate their economics to allocate more customer investment to search media spend.
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Top 10 B2B Paid Search Mistakes |
| By : Point It |
Published Date: Mar 02, 2009 |
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Many business-to-business (B2B) marketers fail at search without even knowing it. The very basic performance reports available through Google™ and other search providers can lead an advertiser to believe that his or her campaign is generating plenty of qualified interest, when the actual truth could be precisely the opposite.
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Results 1 - 25 of 46 matches |
Sort Results By : Published Date | Title | Company name |
