 |
|
Results 1 - 25 of 35 matches |
Sort Results By : Published Date | Title | Company name |
|
|
Introduction to Multivariate Testing |
|
|
Covering everything from how to get started, defining site objectives, and errors to avoid, this information brief gives readers a quick, insightful education into the benefits of multivariate testing for website optimization.
Download Now
|
 |
|
|
|
5 Ways You May Be Hindering Your Own Multivariate Tests |
|
|
If you're like many web marketers, there's so much you've wanted to test to optimize your site. But there are at least five things that you might be doing that could be hindering the success of your tests. Find out how you can improve your multivariate test results to maximize the success of future campaigns in this presentation by SiteSpect.
Download Now
|
|
|
|
|
|
|
Application Brief: Localize Your Advertising and Web Content |
| By : Quova |
Published Date: Jan 10, 2008 |
|
Learn what real-time geolocation technology can do for online businesses. Discover how companies like yours are achieving cost-per-click improvements of up to 30 percent, while lowering home page drop-off rates by as much as 70 percent—and how you can do the same. Also, discover how knowing a Web visitor’s location can help you sell more product; increase customer loyalty; comply with state and country regulations; and track campaign effectiveness. Download your copy now.
Download Now
|
 |
|
|
|
Create Relevant Campaigns Using Behavioral Analytics |
| By : Bronto |
Published Date: Apr 11, 2008 |
|
As web analytics gains momentum, the question remains, "How do we make it actionable?" An ongoing challenge of the email marketer is translating valuable web data to create more relevant campaigns. Having the ability to take your email marketing/web analytics integration beyond traffic analysis, to gather specific data in real-time on your prospects and customers builds true relationship email marketing.
Download Now
|
 |
|
|
|
Designing Websites for Multivariate Testing: Top 3 Tips to Ensure Your Success |
|
|
If you are like most online marketers, you are doing everything you can to optimize your website. One of the best ways to optimize your site is through multivariate testing, which is a technique that enables your visitors to tell you what’s working on your site and what isn’t. Download this white paper to find out how you can evaluate the effectiveness of your web site using these 3 tips.
Download Now
|
|
|
|
|
E-Metrics: Business Metrics For The New Economy |
|
|
Defining specific metrics for measuring the success of a Web site is a daunting task. The inability to identify proper criteria and meaningful calculations is hampering the e-business world's capacity to determine the value of corporate Web sites and to set appropriate budgets for their development.
Download Now
|
 |
|
|
|
Guru's Guide to Email Marketing Success |
| By : Lyris |
Published Date: Oct 14, 2008 |
|
Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment.
Download Now
|
 |
|
|
|
How Can Advertisers Control the Quality of their Online Ad Traffic? |
|
|
In this webinar presentation given by Andy Sweet, Owner, New Tune Media, and Matt Graham, Risk Analyst, Click Forensics, learn practical tips on ways to proactively reduce exposure to click fraud and poor quality traffic in search marketing campaigns. Also includes a real advertiser’s perspective on driving better traffic quality. Listen now!
Download Now
|
 |
|
|
|
Holy Grail Integrated Marketing White Paper |
| By : Lyris |
Published Date: Aug 05, 2008 |
|
Are you wasting time with complex and costly online marketing campaigns? Save your sanity with a fully-integrated marketing solution, like Lyris HQ. This white paper outlines the benefits of an integrated approach, and the specific steps you can take to achieve meaningful insight and results right away. Download the free integrated marketing white paper now.
Download Now
|
|
|
|
|
How to Select Partners to Communicate Your News |
| By : Godfrey |
Published Date: Oct 17, 2007 |
|
With the constantly-changing media landscape and the growing demand for media communication via 2.0 channels, you need to reconsider both your news and the vendor partners on whom you rely to distribute it. It could mean the difference between a purposeful, engaging and long interactive life for even the "smallest" news item, and a costly yet low-impact news distribution program that saps valuable resources. This white paper tells you some key considerations to help guide your selection process.
Download Now
|
 |
|
|
|
|
|
Integrating Email, CRM, and Web Analytics |
|
|
To maximize your marketing efforts, integration is key. By combining email marketing, CRM, and web analytics, you can boast a powerful, one-to-one marketing machine. To achieve this, you must first understand where you stand on the integration continuum and align your strategy accordingly.
Download Now
|
 |
|
|
|
Left and Right Brain Marketing |
| By : [x+1] |
Published Date: May 01, 2006 |
|
Marketers tend to be a bit long in the tooth regarding their data prowess, and often fail to acknowledge the rift between creative development and the analytics process. Find out how to increase online conversion by bridging the gap in this white paper.
Download Now
|
![[x+1]](http://www.emarketingpapers.com/images/userlogo/39_logo_xplus_main.gif) |
|
|
|
|
|
|
|
Overcoming Three Challenges Facing the Direct Marketer |
|
|
B-to-B lead generation is a balancing act that requires marketers to balance lead quality with lead quantity and manage competing demands for website real estate. In this white paper, we outline practical approaches Offermatica customers employ to address these challenges.
Download Now
|
 |
|
|
|
|
|
5 Steps to Effective Web Measurement |
| By : Omniture |
Published Date: Sep 08, 2006 |
|
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
Download Now
|
 |
|
|
|
|
|
Understanding and Influencing Online Customer Behavior |
|
|
With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
Download Now
|
 |
|
|
|
|
|
Web Analytics: ClickTracks JavaScript Data Collector |
|
|
Web analytics buyers need to be aware of the way that data is fed into the analysis system, and the possible dependencies that are created between the website and the analysis engine. Different methods of collection have strengths and limitations related to accuracy, ease of maintenance, data privacy and ownership, scalability, and recurring costs.
Download Now
|
 |
|
|
|
|
|
|
| |
|
|
|
Results 1 - 25 of 35 matches |
Sort Results By : Published Date | Title | Company name |
