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This article, published by DM News in June 2006, begins, “As sure as the spring is followed by summer and succeeded by fall, online marketing options, Search, Lead Generation and Email, seem to enjoy a cyclic season in vogue.” This article describes how for many, the use of email cost effectively has driven sales and built brand awareness; however, for the majority, email has not delivered on the promise. This article further explains that just as the market was casting about for a new “it-tool,” acquisition email reinvented itself, and now offers a unique opportunity to produce a strong, positive ROI. |
