| INFORMATION |
| Published : |
Sep 01, 2006 |
| Length : |
3 |
| Type : |
White Paper |
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| Overview : |
Very often, the people who first recognize the potential benefits of professional SEO are not the key decision makers when it comes to a company’s marketing mix. They are the people on the front lines of the organization - the ones who deal with prospects and customers every day. However, proposing professional SEO as a new marketing initiative to the people higher in the chain of command can be a frustrating process - very often leading to disenchantment and a general sense that the marketing decision maker doesn’t "get it". Usually, however, the approach was more flawed than the decision maker.
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